E Marketing your approach for excellence _2

           A.     Why e-marketing?       

Some of e-marketing benefits:                           

    1.     More Cheaper and Much More Flexible than other traditional tools.

    2.    Maximum ability to reach directly potential audiences (time, age, gender, city,   interesting ………)

    3.    Availability to pay only based on your ad. Targets achieved.

    4.    Target achievement estimation before campaign starting.

    5.    Market Expansion allowed businesses to become accessible, with an accumulative   ROI style not evaporated like other traditional marketing tools.

    6.    Availability 24 hours/day 7 days /week –365 days/year without holidays.

    7.    Convenience Offer.

    8.    Step by step paid ad. Campaign with online, quick and easy monitoring & feedback     measuring.

    9.    Two-Way Communicative Marketing (interactivity).

    10. Cheap and easy surveys.

         B.    E-Marketing channels:

We can divide internet marketing into 3 major groups:

1.    Internet search (the back bone):                              

    1.         Search engine optimization (S.E.O) on& off page.

    2.        Google Adwords.

    3.        Directories.

    4.        E-market places.

2.      E-Marketing channels:

   5.        E-Mail marketing.

   6.        Social media (Facebook-Twitter-LinkedIn-Googol+ - you tube - ……………..).

   7.        Electronic Add. Banners (Paid).

   8.        Link exchange.      

   9.        Video marketing.

   10.      Image marketing.

   11.       PDF marketing.

   12.      Articles marketing.

   13.      Online competitions and contests.

   14.      Online games.

3.      Mobile tools (SMS, what’s applications and mobile applications)

Before starting, we have to make: E-analysis then & E- marketing plan.